SERVICES

With a fast and visionary way of working and thinking and an open-minded, honest and curious mindset, I help companies of all sizes to build better brands.

 BRAND NAMING

Managing naming processes of all types, ranging from company names to flavour naming. By combining creativity and rational thinking, I drive independent as well as collaborative naming processes.

I can help you with:

  • Developing brand names or company names

  • Creating naming hierarchies

  • Creating naming systems for a portfolio of brands or products

 BRAND PLATFORMS

No matter if you have an established brand or if you aim to create a completely new one, I develop full brand platforms or specific platform components for long-lasting brands.

I can help you with:

  • Articulating visions to establish a clear strategic direction

  • Developing value propositions or customer promises

  • Defining brand essence or brand purpose

  • Creating company values or brand personality

 BRAND SYSTEMS

If you have numerous brands, a broad existing portfolio or plans to expand your portfolio, I can help you create systems that enhance growth and simplicity.

I can help you with:

  • Crafting brand portfolios

  • Developing brand hierarchies or architectures

  • Defining roles and playing fields

CONCEPTS

Dependless of whether you are in the early phase of creating a communication or marketing concept, or if you need a sharp conceptualized idea for a real estate building, or the launch of your sustainability strategy - I create inspiring concepts that guides implementation.