I am a creative brand strategist and idea maker, formally educated in business and economics (MSc in business strategy), innovation and fiction writing.

With a fast and visionary way of working and thinking and an open-minded, honest and curious mindset, I help companies of all sizes to build better brands. More relevant, more sustainable, more inspiring and, not to forget, more efficient and easy to implement.

Previous experiences range from brand building at large international corporations (Unilever and Orkla), consulting at a brand development consultancy (Grow) and being the marketing manager at a Nordic food start-up (Foodiq & Oatlaws).

My industry experience origins from FMCG but has been extended to other industries such as real estate, tech, banking, travel, facility management etc.